Case study / Visual effects studio for film and television
Hybride,a website Google and AIcan finally read.
Hybride, a visual effects studio in Piedmont and Montreal since 1991 and part of the Ubisoft family, had a beautiful website that Google and AI could barely see. We audited the website for SEO and GEO, then rebuilt its entire technical foundation without changing a single image, line of text or animation.
- Client
- Hybride, a Ubisoft company
- Industry
- Visual effects studio for film and television
- Scope
- SEO and GEO audit, technical rebuild with no visual change, structured data and files for AI
- Technology
- Astro and Vercel
5 KB
of JavaScript to download, down from about 66 KB
95 KB
for the homepage, down from 235 KB
3.3 MB
for the 41 images, now in WebP, down from 9 MB
25
portfolio projects described in structured data
The challenge
A beautiful website search engines could not see
Hybride’s website showcases the studio’s work on The Mandalorian and Grogu, Andor, Percy Jackson and the Olympians and Twisters. For visitors, everything displayed perfectly.
Our audit found the problem: the home and portfolio pages were not sent ready to read. The browser received an empty template and built the page itself with code. Google, ChatGPT, Perplexity and other AI tools therefore received that template, with placeholders instead of text: they saw almost none of the content.
The brief: make the whole website readable by search engines and AI, without anything changing on screen.
SEO and GEO audit
An audit that found the real bottleneck
Before changing anything, we looked at the website the way Google and AI crawlers see it, page by page, in French and English.
- The main bottleneck: pages built in the browser, which crawlers received almost empty.
- An old link to the 2023 reel that no longer worked: everything now points to the 2026 reel.
- All 25 video links in the portfolio checked one by one: each leads to the right project.
- A Google description corrected to “in Piedmont and Montreal since 1991”, since the Montreal studio opened in 2019.
Non-visual technical rebuild
Everything rebuilt under the hood, nothing changed on screen
We rebuilt the home and portfolio pages, in French and English, with Astro. Pages now arrive complete: Google and AI read all the content at first glance.
- No text, image or animation changed: checked with before-and-after screenshots on desktop and mobile, at several scroll positions.
- Every interaction checked: menu, reel, timeline, portfolio filters and cookie banner.
- About 5 KB of JavaScript instead of about 66 KB, and a 95 KB homepage instead of 235 KB.
- The 41 displayed images converted to WebP: 3.3 MB instead of 9 MB, with no visible loss of quality.
- A stricter security policy: the website no longer depends on an outside service to display.
Structured data and GEO
Google and AI understand who Hybride is
Once the content was readable, we helped search engines understand it: who the studio is, where it works and what it has made.
- Schema.org structured data drawn from the text on the page: founders, Ubisoft, both studios and their addresses, contact details and the 2025 Emmys.
- The 2026 reel and the 25 portfolio projects described as films and series.
- llms.txt and llms-full.txt files, in French and English, generated from the website’s text: they update themselves when a text changes.
- An integration guide handed to Hybride’s IT team to edit text, images and the reel without breaking anything.
Identical on a phone
The mobile website did not change either: same menu, same portfolio, same animations. What changed is that it arrives faster and fully readable.
Before and after
The hybride.com homepage.
| Metric | Before | After |
|---|---|---|
| JavaScript to download | ≈ 66 KB | ≈ 5 KB |
| Homepage weight | 235 KB | 95 KB |
| Weight of the 41 displayed images | 9 MB | 3.3 MB |
| Text readable by Google and AI | Almost empty template | All the content |
What we take away
- A website can look stunning and still be nearly invisible: you have to look at it the way Google and AI do.
- Improving SEO and GEO does not require a new design. Here, all the work happened under the hood.
- Structured data and an llms.txt drawn from the text on the page stay accurate on their own as the website evolves.
Your project could be next.
Website, SEO, GEO or online store: let’s talk about what you want to build.