Lots of clicks, few customers
Your budget gets spent, but leads and sales do not follow.
Google Ads
Be there whenpeople search for you.
Search, Performance Max, Shopping and YouTube, managed to generate leads and sales, not clicks. Sitegrow builds and optimizes your Google Ads campaigns around your business goals, with reliable tracking of every conversion.
In short
Google Ads shows your ads at the exact moment someone searches for your product or service. Managed well, it is the fastest way to win customers. Managed poorly, it is a budget that melts away in useless clicks. We structure your campaigns, set up reliable conversion tracking and adjust bids, keywords and ads every week to lower your cost per lead.
FOR WHOM
Does this sound like you?
Rigorous Google Ads management becomes a priority when one of these problems holds back your growth.
No idea what works
Conversion tracking is missing, incomplete or counts actions that are worth nothing.
An account left on autopilot
Campaigns run without optimization, and Google’s recommendations are accepted blindly.
A rising cost per customer
Competition drives bids up and your profitability erodes month after month.
What you get with Sitegrow
- Campaigns structured by search intent and your margins
- Reliable conversion tracking, all the way to offline sales
- Weekly optimization of bids, keywords and ads
- Landing pages designed and written in-house to convert
- A strategy tied to your SEO to reduce your dependence on ads
- A single point of contact, a senior expert, and clear reports
The campaigns we manage
Search
Your ads appear when someone types exactly what you offer. We build tight ad groups around intent, with rigorous negative keyword lists to eliminate clicks that lead nowhere.
Performance Max
Performance Max serves your ads across Google’s entire ecosystem. We feed it the right audience signals, polished asset groups and reliable conversion data, so automation works for you, not against you.
Shopping
For online stores, we optimize your product feed (titles, attributes, categories, images) and segment your campaigns by each product’s margin and performance.
YouTube and Display
We activate them when they truly serve your goals, to build awareness or retarget visitors who have not converted yet.
Our five-step approach
- 01
Audit and strategy
We analyze your existing account or your market, your competitors, your margins and your goals. You receive a clear plan showing which campaigns to launch, with what budget and what realistic expectations.
- 02
Conversion tracking
Before spending another dollar, we set up reliable tracking with GA4, Google Tag Manager and offline conversions. We measure real leads and real sales, not clicks.
- 03
Structure and launch
We build campaigns organized by intent, with keywords, ads and assets aligned with every stage of the buying journey.
- 04
Landing pages
A good ad leads to a good page. Our developers and writers design or improve your landing pages to turn paid traffic into leads.
- 05
Continuous optimization
Every week, we adjust bids, keywords, negatives and ads. Every month, we review results and reallocate budget toward what pays off most.
| Phase | What we do | What you get |
|---|---|---|
| Audit | Account, market, margins, goals | A realistic plan and budget |
| Tracking | GA4, tags, offline conversions | Reliable data on real sales |
| Structure | Campaigns by intent | Ads that reach the right buyers |
| Landing pages | In-house design and copywriting | More leads for the same budget |
| Optimization | Weekly adjustments | A cost per lead that keeps dropping |
Google Ads and SEO, stronger together
Advertising delivers immediate results, SEO builds lasting visibility. At Sitegrow, each feeds the other. Your campaign data quickly reveals which keywords convert, which guides your SEO strategy. Then, as your organic rankings rise, we lower bids on those queries to reduce your overall acquisition cost.
Results you can measure
We track what really matters: your leads, your sales, your cost per acquisition and your return on ad spend. Every month, a clear report ties the budget invested to the results achieved and sets the next priorities. No click-through rates passed off as victories.
Why Sitegrow
The market is full of agencies promising the top spot. Here is what sets us apart.
- Business results, not clicks
We optimize for your leads and sales, measured with reliable tracking.
- Ads and SEO under one roof
One team steers your paid and organic visibility, with shared data.
- Landing pages built in-house
Development and copywriting are handled by our team, with no outsourcing.
- A single point of contact, a senior expert
The person you talk to is the one managing your campaigns.
- Truly multilingual
Your ads are written for your French-, English-, Spanish- and Italian-speaking markets, not translated.
- Transparent, and focused on your results
You know what is done, why, and what it brings in. Our reports are made to be understood.
FAQ
Frequently asked questions
Google Ads or SEO: where should I start?
Google Ads delivers results from launch and lets you test your keywords quickly. SEO builds lasting visibility that does not stop when the budget stops. For most businesses, we recommend both, since ad data directly feeds the SEO strategy.
Can you take over an existing account?
Yes. We start with a full audit of your account, your conversion tracking and your campaigns. We keep what works, fix what wastes budget and restructure as needed, without losing your account history.
What budget should I plan for?
It depends on your industry, your geographic area and the competition on your keywords. During the strategy call, we estimate the ad budget needed to get meaningful results, in addition to our management fees.
How long before I see results?
The first leads often come in within the first few days. Campaigns still need a few weeks of data for optimizations and automated bidding to deliver their full performance.
Every dollar should work for you
A well-managed Google Ads campaign is an immediate growth lever. Sitegrow gives you a solid structure, reliable tracking and continuous optimization, to turn your ad budget into customers. It starts with a call.