Ranked well, but never featured
You are on page one, but a competitor holds the featured snippet above you.
AEO optimization
Becomethe answer.
AEO structures your content so it becomes the direct answer shown by Google and by AI. Featured snippets, People Also Ask, voice answers and AI Overviews: Sitegrow positions your brand where the question finds its answer, before the first click.
In short
Your customers no longer want to scroll through ten links. They ask a question and expect a clear, immediate answer. Google shows it at the top of the page, and AI assistants phrase it directly. If that answer comes from your site, you earn trust before the visit even happens. If not, your competitor earns it.
FOR WHOM
Does this sound like you?
AEO becomes a priority when one of these problems holds back your growth.
Missing from related questions
Google’s “People also ask” answers your customers, but never with your content.
Content that is hard to extract
Your pages are long and rich, but the answer is buried in the text.
Invisible in AI Overviews
Google summarizes the answer with AI and cites other sites instead of yours.
What you get with Sitegrow
- A map of the questions your customers actually ask
- Content structured to be extracted and cited as is
- A presence in featured snippets and related questions
- Structured data that helps engines understand your answers
- In-house writers trained to write for extraction
- A solid foundation for your visibility in ChatGPT, Claude and Gemini
What AEO is
AEO, for Answer Engine Optimization, covers the actions that turn your content into a direct answer. Where classic SEO aims to rank a page, AEO aims to have a specific passage of that page extracted to answer a question, whether in a featured snippet, in related questions, in a voice answer or in an AI-generated summary.
The principle is simple. Engines look for short, clear and reliable answers, placed in the right spot on a well-structured page. A question as a subheading, a direct answer of a few sentences right below, then the detail. This format helps Google choose you, and it helps AI cite you.
That is why AEO bridges SEO and GEO. It is often the first lever we activate to make a brand visible in AI search.
Our five-step approach
- 01
Question research
We identify the questions your customers ask on Google and to AI, the ones that already trigger a featured snippet and the ones nobody answers well. You get a list prioritized by volume and purchase intent.
- 02
Analysis of current answers
For each question, we analyze who holds the answer today, in what format (paragraph, list, table) and why Google chose it. We then know exactly what to beat.
- 03
Structure and copywriting
We restructure your existing pages and create content in a question-and-answer format. Every question gets a direct, self-contained answer, followed by the detail, so it can be extracted without losing its meaning.
- 04
Structured data and internal linking
We add the right markup (FAQPage, Article, Organization and others) and link your answers together to strengthen the consistency of your expertise in the engines’ eyes.
- 05
Tracking and improvement
We track the featured snippets you win, your presence in related questions, your citations in AI Overviews and the traffic generated, then adjust every month.
| Phase | What we do | What you get |
|---|---|---|
| Questions | Research into real questions | A prioritized list of opportunities |
| Analysis | Current answers and winning formats | A clear target for every question |
| Copywriting | Question-and-answer content | Answers ready to be extracted |
| Markup | Structured data and internal linking | Answers engines understand better |
| Tracking | Snippets, related questions, AI Overviews | Clear decisions every month |
AEO, the first step toward AI search
The answers you win in Google are often the same ones ChatGPT, Claude, Gemini and Perplexity reuse. Clear, well-structured content recognized as reliable has every chance of being cited by AI. AEO therefore directly prepares your visibility across all answer engines.
Want to go further? Explore our GEO and AI search service.
Results you can measure
We track the featured snippets won, your presence in related questions, your citations in AI Overviews, your clicks and your conversions. With Sitescore, our own platform, we also measure your visibility in AI answers.
Every month, a clear report ties the work done to those results and points to the next priority.
Why Sitegrow
The market is full of agencies promising the top spot. Here is what sets us apart.
- Writers trained to write for extraction
Writing to be cited is a skill. Our in-house writing team masters the question-and-answer format and the tone that inspires trust.
- A real measure of your AI visibility
Sitescore tracks your presence in AI answers, with real data rather than gut feelings.
- A single point of contact, a senior expert
The person you talk to is the one steering your strategy.
- Truly multilingual
Your answers are built for your French-, English-, Spanish- and Italian-speaking markets, with the questions specific to each market.
- Transparent, and focused on your results
You know what is done, why, and what it brings in. Our reports are made to be understood.
FAQ
Frequently asked questions
What is the difference between AEO and GEO?
AEO targets direct answers in search engines, such as featured snippets and related questions. GEO targets your brand being cited in answers generated by AI like ChatGPT, Claude and Gemini. AEO is an essential building block of GEO, because content that is easy to extract is also easier to cite.
Does FAQ schema guarantee a featured snippet?
No. Since 2023, Google only shows FAQ rich results for a few government and health sites. Structured data still helps engines and AI understand your answers. What wins a featured snippet is above all a clear, well-placed answer that is more useful than your competitors’.
How long before AEO shows results?
The first featured snippets usually appear within 30 to 90 days on pages that already rank well, since AEO often restructures existing content. For new questions or highly competitive topics, expect 3 to 6 months, and 6 to 12 months for solid, compounding results. We prioritize quick wins at the start of the engagement.
Do you need to rank well already to do AEO?
It helps, since Google generally picks its featured snippets from page-one results. That is why AEO works best combined with a solid SEO strategy, which we run in parallel.
Become the answer your customers are looking for
Every question you leave unanswered is an opportunity left to a competitor. Sitegrow gives you a clear plan, content structured to be cited and measurable results, in Google and in AI. It starts with a call.