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Meta Ads

Create demandwhere it begins.

Facebook, Instagram, Messenger and WhatsApp, to introduce your offer to the right people, then guide them all the way to conversion. Sitegrow manages your Meta Ads campaigns from audience strategy to sales tracking, with one goal: profitable customers.

Book a call with Marie-Josée

Co-founder, Sales Director

Leave your details: Marie-Josée will reach out to schedule a strategy call at a time that suits you.

Or pick a 30-minute slot yourself

In short

Where Google Ads captures demand that already exists, Meta Ads mainly creates it. Your customers are not searching for your product yet, but they spend hours every day on Facebook and Instagram. We reach them with the right message at the right time, then bring those who showed interest back to purchase or a quote request.

FOR WHOM

Does this sound like you?

Rigorous Meta Ads management becomes a priority when one of these problems holds back your growth.

01

Likes, but no sales

Your boosted posts generate engagement, but no customers.

02

Results that run out of steam

A campaign was performing well, then its results dropped for no apparent reason.

03

Tracking that no longer holds up

Since the privacy changes in browsers and phones, your conversions are poorly measured.

04

Low-quality leads

Your forms fill up, but the contacts never answer or do not match your ideal customer.

What you get with Sitegrow

  • An audience strategy adapted to every stage of the buying journey
  • Creatives tested continuously to find what truly converts
  • Smart retargeting that brings interested people back without saturating them
  • Reliable tracking with the Meta pixel and the Conversions API
  • Qualified leads, measured all the way to the sale
  • A single point of contact, a senior expert, and clear reports

What our Meta Ads management covers

01

Audience strategy

Broad, lookalike and custom audiences, each used at the right time. We structure your campaigns to introduce your offer to new customers, then convert those who already know it.

02

Creatives and testing

On Meta, the creative makes all the difference. We test image, video, carousel and Reels formats, hooks and messages to find the winning combinations, then refresh them before they run out of steam.

03

Retargeting

Site visitors, people who interacted with your posts and customer lists: we bring interested people back with messages adapted to their level of interest, without saturating your audiences.

04

Pixel and Conversions API

We install and validate the Meta pixel and the Conversions API for reliable tracking despite browser limits, and to give Meta’s algorithm the right optimization data.

05

Lead campaigns

Meta forms or landing pages: we choose based on your sales process, with qualifying questions to filter out contacts that are not worth it.

Our five-step approach

  1. 01

    Audit and strategy

    We analyze your account, your offer, your ideal customer and your competitors. You receive a clear plan showing the audiences to target, the messages to test and the budget to plan for.

  2. 02

    Conversion tracking

    Before launch, we install and validate the Meta pixel, the Conversions API and your key events. We measure real sales and real leads.

  3. 03

    Creatives and launch

    We prepare several message and format variations, then launch campaigns structured for discovery, consideration and conversion.

  4. 04

    Testing and retargeting

    We continuously test creatives, audiences and offers, and activate retargeting to bring interested people back.

  5. 05

    Continuous optimization

    Every week, we cut what does not perform and increase the budget for what pays off. Every month, we review results and plan the next tests.

PhaseWhat we doWhat you get
AuditOffer, ideal customer, competitorsA realistic plan and budget
TrackingPixel, Conversions API, eventsReliable data on real sales
LaunchCreatives and structured campaignsA presence in front of the right people
TestingCreatives, audiences, retargetingMessages that convert
OptimizationWeekly adjustmentsA cost per customer that keeps dropping

Meta Ads, Google Ads and SEO, a complete ecosystem

Meta Ads creates interest, Google Ads captures the search that follows, and SEO ensures lasting visibility. At Sitegrow, one team steers these levers together. Someone who discovers your brand on Instagram and then searches for it on Google finds you everywhere, with a consistent message.

Results you can measure

We track what really matters: your sales, your qualified leads, your cost per acquisition and your return on ad spend. Every month, a clear report ties the budget invested to the results achieved. No reach or likes passed off as victories.

Why Sitegrow

The market is full of agencies promising the top spot. Here is what sets us apart.

  • Sales, not reach

    We optimize for your customers and your profitability, measured with reliable tracking.

  • All your levers under one roof

    Meta Ads, Google Ads and SEO steered by a single team, with shared data.

  • In-house copywriting and landing pages

    Your ad copy and your pages are produced by our team, with no outsourcing.

  • A single point of contact, a senior expert

    The person you talk to is the one managing your campaigns.

  • Truly multilingual

    Your ads are written for your French-, English-, Spanish- and Italian-speaking markets, not translated.

  • Transparent, and focused on your results

    You know what is done, why, and what it brings in. Our reports are made to be understood.

FAQ

Frequently asked questions

Is Meta Ads a good fit for B2B?

Sometimes, especially for retargeting and simple offers. To target by job title or company, LinkedIn Ads is usually more precise. We recommend the platform based on your ideal customer, and often a combination of both.

Do you provide the visuals?

We write all ad copy in-house and prepare creatives from your photos, videos and brand assets. If you do not have material, we advise you on what to produce to perform on Meta.

What budget should I plan for?

It depends on your offer, your market and your goals. During the strategy call, we estimate the ad budget needed to get meaningful results, in addition to our management fees.

How long before I see results?

The first data comes in within the first few days. It still takes a few weeks of testing to identify the winning audiences and creatives, then grow the campaigns profitably.

Introduce your brand to the right people

A well-managed Meta Ads campaign creates demand your competitors do not even see coming. Sitegrow gives you a clear strategy, tested creatives and reliable tracking, to turn attention into customers. It starts with a call.

Book a strategy call