A pipeline that depends on word of mouth
Your sales rely on referrals and your network, with no predictable source of new leads.
LinkedIn Ads
Talk to decision-makers,not to everyone.
Targeting by job title, seniority, industry and company size to fill your B2B pipeline with qualified leads. Sitegrow manages your LinkedIn Ads campaigns from strategy to tracking in your CRM, so every dollar reaches the people who actually make the decisions.
In short
LinkedIn is the most precise advertising platform for B2B prospecting. You can target a purchasing director at a 200-employee manufacturer in Quebec, and no one else. Clicks cost more than elsewhere, which is why tight targeting, a relevant offer and tracking that measures real leads matter so much. That is exactly what we manage.
FOR WHOM
Does this sound like you?
LinkedIn Ads becomes a priority when one of these problems holds back your growth.
A LinkedIn budget that melts away without results
You tried LinkedIn Ads, but costs were high and leads were poorly qualified.
Target accounts that are impossible to reach
You know exactly which companies to sell to, but your reps cannot get decision-makers’ attention.
A long sales cycle
Your customers take months to decide and you lose touch between meetings.
What you get with Sitegrow
- Precise targeting of decision-makers by job title, seniority, industry and company size
- Campaigns on specific company lists for your strategic accounts
- Lead forms connected directly to your CRM
- Retargeting that keeps your brand present throughout the sales cycle
- Reliable tracking with LinkedIn’s Insight Tag and Conversions API
- A measure of cost per qualified lead, not cost per click
What our LinkedIn Ads management covers
B2B targeting
Job titles, functions, seniority, industries, company sizes and regions. We combine these criteria to reach your decision-makers without wasting your budget on profiles that will never buy.
Account-based targeting
Have a list of target companies? We upload it to LinkedIn and serve your messages directly to the decision-makers at those organizations, supporting your sales teams.
Sponsored content
Posts, videos, carousels and documents promoted in the feed of the people you want to reach. We write messages that speak to your customers’ real challenges, not your features.
Lead forms
Requests are captured without the prospect leaving LinkedIn, with their information prefilled, then sent automatically to your CRM for fast follow-up by your reps.
Retargeting
Site visitors, people who watched your videos or opened your forms: we stay with them through messages adapted to each stage of a long sales cycle.
Our five-step approach
- 01
Audit and strategy
Together, we define your ideal customer, your priority accounts, your offer and your pipeline goals. You receive a clear plan showing the audiences, messages and budget to plan for.
- 02
Tracking and CRM integration
We install the Insight Tag and the Conversions API, then connect your lead forms to your CRM. You follow every lead from the ad all the way to the sale.
- 03
Offer and creatives
On LinkedIn, the offer makes all the difference. We help you choose the right lever, such as a guide, a case study, a webinar or a demo, then write the ads that showcase it.
- 04
Launch and testing
We launch campaigns structured by audience and journey stage, then test messages, formats and offers to find what generates the best leads.
- 05
Continuous optimization
Every week, we adjust targeting, bids and creatives. Every month, we review lead quality with you and redirect budget toward what actually fills your pipeline.
| Phase | What we do | What you get |
|---|---|---|
| Audit | Ideal customer, accounts, offer | A realistic plan and budget |
| Tracking | Insight Tag, Conversions API, CRM | Every lead tracked to the sale |
| Offer | Offer selection and copywriting | A message that interests decision-makers |
| Testing | Audiences, formats, messages | Campaigns that generate real leads |
| Optimization | Weekly adjustments | A cost per qualified lead that keeps dropping |
LinkedIn Ads, SEO and GEO, a complete B2B strategy
A decision-maker who sees your ad on LinkedIn will almost always look up your company before contacting you, on Google or with an AI assistant. At Sitegrow, one team makes sure they find you everywhere, with a consistent message. Advertising starts the conversation, your organic visibility confirms it.
Results you can measure
We track what really matters: the number of qualified leads, cost per lead, meetings booked and deals closed. Every month, a clear report ties the budget invested to your pipeline. No impressions or click-through rates passed off as victories.
Why Sitegrow
The market is full of agencies promising the top spot. Here is what sets us apart.
- A pipeline, not clicks
We optimize for qualified leads and sales, measured all the way into your CRM.
- All your levers under one roof
LinkedIn Ads, Google Ads, SEO and GEO steered by a single team, with shared data.
- In-house copywriting and landing pages
Your ads, offers and pages are produced by our team, with no outsourcing.
- A single point of contact, a senior expert
The person you talk to is the one managing your campaigns and who understands your sales cycle.
- Truly multilingual
Your ads are written for your French-, English-, Spanish- and Italian-speaking markets, not translated.
- Transparent, and focused on your results
You know what is done, why, and what it brings in. Our reports are made to be understood.
FAQ
Frequently asked questions
Is LinkedIn Ads too expensive?
Clicks cost more than on other platforms, but every click comes from a precisely targeted profile. We therefore measure cost per qualified lead rather than cost per click, and focus the budget on the audiences that convert. For a high-value B2B sale, the math is often very favourable.
Can we target a specific list of companies?
Yes. You give us your list of target accounts, we upload it to LinkedIn and your ads are served to the decision-makers at those companies. It is excellent support for your direct sales efforts.
Can LinkedIn Ads connect to our CRM?
Yes. Lead forms can be connected to most CRMs, directly or through an integration. Your reps receive contacts quickly and you follow every lead all the way to the sale.
What budget should I plan for?
It depends on your audience, your market and your pipeline goals. During the strategy call, we estimate the ad budget needed to get meaningful results, in addition to our management fees.
Fill your pipeline with decision-makers
A well-managed LinkedIn Ads campaign puts your offer in front of the people who sign, at the moment they are thinking about their challenges. Sitegrow gives you precise targeting, an offer that hooks and tracking all the way to the sale. It starts with a call.