Your competitors get cited, but not you
ChatGPT recommends other businesses in your industry.
GEO & AI search
GEO optimization to getcited by AI
GEO optimization, or generative engine optimization, prepares your content to be cited and recommended by AI assistants like ChatGPT, Perplexity and Gemini. Sitegrow structures your information, strengthens your authority and makes your brand extractable, so AI names you when your customers ask their questions. Get your AI visibility audit.
Updated June 2026.
SEO gets you ranked on Google. GEO, on the other hand, gets you cited by AI. They are two different challenges, and the AI side is just getting started. Businesses that manage to position themselves now gain a lead their competitors will struggle to close. We are your partners to get there.
FOR WHOM
Does this sound like you?
GEO optimization becomes a priority when one of these signals appears.
Your traffic is dropping for no clear reason
AI answers capture searches that, not so long ago, used to lead to you.
You do not know whether AI knows you
Nobody measures your visibility in these engines.
You want to get ahead
You see the shift coming and refuse to be on the receiving end of it.
What you get with Sitegrow
- A clear measure of your current visibility in AI engines
- Structured, extractable content that AI can cite
- A consistent brand entity that models recognize
- Stronger authority on the sources AI consults
- Tracking of your citations in ChatGPT, Perplexity and Gemini
What is GEO?
GEO, or generative engine optimization, covers the actions that make your brand visible in AI-generated answers. Instead of aiming for a position in a list of links, you aim to be the source the model cites, summarizes or recommends when someone asks a question. It is a new form of visibility.
The principle is simple. AI assistants build their answers from sources they judge reliable, clear and authoritative. GEO means making your content easy to extract, your brand easy to recognize as an entity, and your domain trustworthy. When all three conditions are met, AI names you.
SEO and GEO: what is the difference?
SEO and GEO share foundations, but their goals differ. The table below sums up the essentials.
| Criterion | SEO | GEO |
|---|---|---|
| Goal | Rank your site on Google | Get your brand cited by AI |
| Target outcome | A click to your site | A mention or a recommendation |
| Surface | Search results pages | ChatGPT, Perplexity, Gemini answers |
| Key signals | Keywords, links, technical | Entity, extractable content, authority |
| Measurement | Rankings and traffic | Citations and share of voice in AI |
The two reinforce each other. A site with strong SEO starts with a head start in GEO, because it is already fast, structured and recognized. That is why, at Sitegrow, we never separate the two. Discover our SEO service, the foundation GEO builds on.
Why now
Because search is undergoing a complete transformation. A growing share of questions are answered directly by AI, with no click to a website. Those who wait too long let their competitors take over the field and become the sources models cite by default.
Here is what is at stake when you wait:
- Models learn to recommend your competitors, and that habit gets stronger
- You lose high-intent searches captured by AI answers
- You have no measure of your presence, so no way to act
- The cost of entry rises as the field fills up
The best time to build your AI visibility was yesterday. The second-best time is now.
Our five-step GEO method
GEO is not magic. It takes method, and here is ours, the one that lets you know where your project stands at any time.
- 01
AI visibility audit
We measure where and how your brand appears in ChatGPT, Perplexity and Gemini on your key questions. We compare you with your competitors. You get a clear starting point.
- 02
Entity and brand
We make your brand recognizable as an entity to models, with consistent information on your site and on external sources, and appropriate markup.
- 03
Extractable content
We structure your pages with short answers, lists, tables and definitions that AI can cite directly, without guessing.
- 04
Authority and sources
We strengthen your presence and credibility on the sources AI consults, through content, citations and digital PR.
- 05
Measurement and improvement
We track your citations and share of voice in AI engines, month after month, and adjust based on what the data actually shows.
| Phase | What we do | What you get |
|---|---|---|
| AI audit | Citation and competitor measurement | A clear starting point |
| Entity | Brand consistency and markup | A brand that models recognize |
| Content | Extractable answers, lists, tables | Content AI can cite |
| Authority | Sources, citations, digital PR | Credibility that makes a difference |
| Measurement | Citation and share-of-voice tracking | Clear decisions every month |
Our specialized GEO services
GEO spans several areas. Depending on your needs, we activate the right one. Each has its own page.
AEO optimization
We target direct answers and questions, with question-and-answer content and the appropriate markup.
Learn moreChatGPT SEO
We work on the signals that lead ChatGPT, Claude, Gemini, AI Overviews and the other assistants to cite and recommend your brand.
Learn moreAI visibility audit
We measure precisely where your brand appears in AI answers, and where your opportunities lie.
Learn moreStructured data
We mark up your content so machines, search engines and AI understand it without ambiguity.
Learn moreProof through citations
GEO is judged on one simple fact: is your brand cited by AI, yes or no. That is what we measure and what we improve. Rather than promises, we track your real mentions in AI engines and document how they evolve.
To see how this approach applies in practice, check out our work.
GEO rests on solid SEO foundations
This is where Sitegrow stands out. We do not sell GEO as a trend disconnected from everything else. The same foundations that make good SEO, a fast, structured, marked-up and authoritative site, are what make your brand citable by AI. GEO amplifies SEO, it does not replace it.
That is why we always design the two together. While others sell GEO in isolation or ignore the shift, we build complete visibility, on Google as well as in AI. If you are starting from scratch, begin with our SEO service, then add the GEO layer afterward.
Ready to be the business AI recommends?
Book a strategy call and discover how you are positioned in AI search.
Results you can measure
Good GEO is judged with concrete numbers. We track your citations in AI engines, your share of voice against competitors, the questions you appear on, and the traffic or leads that result.
Every month, a clear report connects the work done to these results. You see what is moving forward, what takes time, and the next priority. Simple, no fuss.
Why Sitegrow
The market is full of agencies promising the top spot. Here is what sets us apart.
- A single point of contact, a senior expert
The person you talk to is the one steering your strategy, from diagnosis to results.
- Everything is done in-house
Strategy, copywriting, development and technical fixes are handled by our team, never outsourced.
- Truly multilingual
Your AI visibility is designed for French-, English-, Spanish- and Italian-speaking markets, without rough translation.
- Transparent, and focused on your results
You know what is done, why, and what it brings in. Our reports are made to be understood.
How we work together
With Sitegrow, you choose transparency. From the start, we give you a clear point of contact and a shared plan. You know who does what, in what order, and by when.
Every month, we take stock. A report connects actions to results, on Google and in AI, and we discuss upcoming priorities. Your feedback feeds the strategy, because nobody knows your market better than you.
Between reviews, the team keeps moving: extractable content, authority, citation measurement. You stay informed without managing the details. Our job is to take care of your AI visibility so you can focus on your business.
FAQ
Frequently asked questions
What is GEO optimization and what can Sitegrow do for my business?
GEO optimization prepares your content to be cited and recommended by AI assistants like ChatGPT, Perplexity and Gemini. Sitegrow measures your current visibility, structures your information to make it extractable, strengthens your brand entity and authority, then tracks your citations. The goal is for AI to name you when your customers ask their questions.
What is the difference between SEO and GEO?
SEO optimizes your visibility in Google results to generate clicks to your site. GEO optimizes your content so it is cited directly by AI systems. Both share the same quality and authority foundations, and they reinforce each other. That is why we work on them together rather than separately.
How do you measure visibility in AI answers?
We query AI engines on your key questions and observe whether your brand appears, how it is presented, and against which competitors. From that, we derive a measure of your presence and share of voice, which we track over time to evaluate progress.
How long before GEO results appear?
The first AI citations usually appear within 30 to 90 days, because extractable content and entity work act quickly. Strong visibility gains show up in 3 to 6 months, and solid, compounding results settle in over 6 to 12 months, as your authority and your presence on consulted sources grow stronger.
Ready to aim for winning rather than surviving?
Choosing the right GEO partner lets you fix your brand's absence from AI answers and help it become the one cited first. Sitegrow gives you a clear measure, a proven method and visibility designed for Google and for AI. It starts with an audit.