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Sitegrow

SEM: Paid advertising

Buy visibility,not waste.

Google Ads, Meta Ads, LinkedIn Ads and now advertising in ChatGPT. We build campaigns that complement your SEO and GEO, measured on leads and sales, not clicks.

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Co-founder, Sales Director

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In short

SEM (search engine marketing) covers paid advertising on search engines and, by extension, on social platforms and AI assistants. Sitegrow manages your Google Ads, Meta Ads and LinkedIn Ads campaigns and your first ads in ChatGPT, with one simple goal: qualified leads at a controlled cost, alongside your organic visibility.

Organic search builds lasting visibility, but it takes time. Paid advertising delivers results from launch, on the queries and audiences you choose. The two reinforce each other: your campaign data reveals the keywords that convert, and your SEO reduces your dependence on bidding over time.

We don’t run your campaigns in a silo. They share the same keyword research, the same landing pages and the same conversion tracking as your SEO and GEO.

Our advertising platforms

We activate the platforms where your customers are. Each one has its own page.

Google Ads

Search, Performance Max, Shopping and YouTube: capture demand at the moment it is expressed.

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Meta Ads

Facebook and Instagram: create demand with the right audiences, then retarget.

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LinkedIn Ads

Targeting by job title, industry and company size for B2B prospecting.

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ChatGPT advertising

Get your brand ready for advertising in ChatGPT answers, alongside GEO.

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How we manage your campaigns

  1. 01

    Audit and goals

    We analyze your existing accounts, margins and goals to set an acceptable cost per lead or per sale.

  2. 02

    Conversion tracking

    Before spending, we make sure every lead and every sale is measured correctly (GA4, tags, offline conversions).

  3. 03

    Structured launch

    Campaigns, ad groups, negative keywords, ads and landing pages designed together.

  4. 04

    Ongoing optimization

    Bids, budgets, audiences and ads adjusted every week, with a clear report every month.

FAQ

Frequently asked questions

Do I have to choose between SEO and paid advertising?

No. Paid advertising delivers results from launch, SEO builds lasting visibility. Used together, they share the same data and pages, and SEO gradually reduces your dependence on bidding.

What advertising budget should I plan?

It depends on your market, the competition on your keywords and your goals. We set it from your acceptable cost per lead or per sale, after analyzing your industry. The media budget is paid directly to the platforms, separately from our fees.

Do you own our advertising accounts?

No, the accounts stay in your name. We work in them with administrator access, and you keep the history and data if you change providers.

Let’s talk about your project

Get a quick reply and a recommendation tailored to your goals.

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