Your customers already use ChatGPT
They compare suppliers, products and prices there before even going to Google.
ChatGPT ads
Advertising entersthe conversation.
OpenAI is opening ChatGPT to advertising. Sitegrow prepares your brand to be present there at the right moment, on top of being cited in the answers.
In short
Hundreds of millions of people ask ChatGPT their questions every week, often at the exact moment they are comparing options or getting ready to buy. OpenAI has started integrating ads, shown next to the answers and clearly separate from them. The rollout is gradual depending on markets and account types, and the rules keep evolving. We follow this opening for you and prepare your campaigns so you are among the first advertisers in your industry.
FOR WHOM
Does this sound like you?
ChatGPT advertising deserves your attention if one of these issues speaks to you.
Your competitors are not there yet
On a new channel, early advertisers often benefit from less competition and lower costs.
You are not cited in the answers yet
Organic visibility takes time to build, and you want to be present in the meantime.
You want to diversify your channels
You depend too much on Google Ads or Meta and are looking for a new growth lever.
What you get with Sitegrow
- Ongoing monitoring of the ChatGPT ads rollout and access conditions in your market
- Offers and messages adapted to your customers’ conversational questions
- Landing pages designed and written in-house for this new traffic
- Conversion tracking that measures leads coming from ChatGPT
- A strategy tied to GEO, to be both cited and present
- A single point of contact, a senior expert, and clear reports
Why advertising in ChatGPT is different
On Google, a person types a few keywords. In ChatGPT, they describe their situation, their constraints and what they are really looking for. That conversation reveals a much richer intent, and a relevant ad arrives at the moment the decision is taking shape.
That calls for a different approach. Messages must answer needs expressed in natural language, and landing pages must extend the conversation rather than repeat an ad. It is new ground, and we approach it with the same rigour as our Google Ads, Meta and LinkedIn campaigns.
Our five-step approach
- 01
Monitoring and access
We follow the evolution of ChatGPT’s advertising program and check the access conditions for your market. You know exactly when and how you will be able to launch.
- 02
Conversation analysis
We identify the questions your customers ask ChatGPT in your industry, and how they describe their needs. That is the foundation of your messages.
- 03
Campaign preparation
We prepare your offers, messages and landing pages adapted to conversational queries, so you are ready to launch as soon as your market opens.
- 04
Conversion tracking
We set up measurement of leads and sales coming from ChatGPT, to compare this channel with your other ad investments.
- 05
Launch and optimization
As soon as access is possible, we launch your campaigns, test messages and adjust based on real results.
| Phase | What we do | What you get |
|---|---|---|
| Monitoring | Tracking the program and access | A launch at the right time |
| Analysis | Your customers’ real questions | Messages that answer real needs |
| Preparation | Offers, messages, landing pages | Campaigns ready from day one |
| Tracking | Conversion measurement | Reliable data on this new channel |
| Optimization | Tests and adjustments | A profitable channel, measured like the others |
Being cited and being present, the winning combination
ChatGPT advertising and GEO work together. GEO makes sure ChatGPT cites and recommends your brand in its answers, organically. Advertising places you next to those answers, at the moment the question is asked. A brand that is both cited and present occupies the whole space of the conversation.
See also our ChatGPT SEO service.
Results you can measure
We track what really matters: your leads, your sales, your cost per acquisition and your return on investment. Every month, a clear report compares ChatGPT’s performance with your other channels, to decide where to invest.
Why Sitegrow
The market is full of agencies promising the top spot. Here is what sets us apart.
- Both GEO and advertising
We are one of the few agencies that masters both organic visibility in ChatGPT and paid advertising, under one roof.
- A real measure of your AI visibility
Sitescore, our own platform, tracks your presence in ChatGPT and the other AI assistants.
- Landing pages built in-house
Development and copywriting are handled by our team, with no outsourcing.
- A single point of contact, a senior expert
The person you talk to is the one steering your strategy.
- Truly multilingual
Your messages are built for your French-, English-, Spanish- and Italian-speaking markets.
- Transparent, and focused on your results
You know what is done, why, and what it brings in. Our reports are made to be understood.
FAQ
Frequently asked questions
Can we already advertise in ChatGPT in Canada?
Access is opening gradually by market. We check the program’s status for your market at the time of your request, and prepare your campaigns so you are ready as soon as it opens.
Does advertising replace GEO?
No. Advertising places you next to the answers, GEO gets you cited in the answers themselves. The two complement each other, and an organic recommendation often inspires more trust than an ad. The best strategy combines both.
Do ads influence ChatGPT’s answers?
According to OpenAI, ads are shown separately and do not influence the answers. That is exactly why GEO remains essential to be recommended in the answer itself.
What budget should I plan for?
Since the program is new, costs and formats are still evolving. During the strategy call, we present the program’s current status and a recommendation tailored to your market.
Take your place in the conversation
New channels reward those who arrive early. Sitegrow prepares you to advertise in ChatGPT as soon as possible, while strengthening your presence in the answers themselves. It starts with a call.