Link building & PR

Online press relations that getpeople talking about you

Online press relations distribute your announcements to media and press wires to generate coverage, mentions and links. Sitegrow finds the media angle, writes the release, distributes it and measures pickups. Your brand gains visibility and authority, on Google and in AI.

In short

Good news that does not spread might as well not exist. Digital PR turns your announcements into visibility, mentions and lasting authority. Done poorly, it gets lost in the noise. We are your partners to get people talking about you.

FOR YOU IF

Does this sound familiar?

Online press relations become a priority when one of these needs arises.

You have news to share

Launch, new offering, partnership, major milestone.

Not enough people are talking about you

Your brand lacks coverage and mentions.

You want credible links

Media coverage generates quality links.

You are launching in a new market

You need to get known quickly.

What you get with Sitegrow

A media angle that makes outlets want to pick you up
A clear, factual release that meets press wire standards
Distribution on the right wires and to the right media
Mentions and links that strengthen your authority
Honest measurement of the pickups earned

What are online press relations

Online press relations, or digital PR, are the actions aimed at getting your brand talked about in the media and on the web. At the heart of this practice, the press release, distributed on press wires and to journalists, generates coverage, mentions and often links to your site.

The difference from traditional press relations lies in the channel and the SEO effect. Digital PR targets measurable online visibility, where each pickup can bring a brand mention and a link. It is a lever that serves both your reputation and your authority, two things Google and AI value.

Press wire distribution

A release is useless if it does not reach the right people. Distribution is therefore a key step. We distribute your release on recognized press wires, which relay it to a network of media, portals and platforms.

Each press wire has its own rules and requirements. We write the release so it is accepted without rejection, respecting these networks' standards: a factual tone, no exaggerated promises or empty superlatives. This rigor avoids rejections and maximizes pickups. It is the same editorial care as our article and page writing.

The media angle

A release that says nothing interesting will not get picked up. The secret of good digital PR is the angle. We look for what, in your announcement, deserves the attention of the media and their audience.

A launch, a first, a partnership, new data, an expert viewpoint: anything can become an angle, provided it is stated clearly and made relevant for the target audience. We start from your reality, never inventing or inflating the facts. An honest, well-found angle beats an exaggeration that backfires.

Measuring pickups

Digital PR does not stop at sending. We track what happens next: where your release was picked up, how many media outlets relayed it, what mentions and links it generated.

Indicator	What we measure
Pickups	The number of media outlets that relayed the release
Mentions	The citations of your brand that follow
Links	The backlinks earned through the coverage
Reach	The audience reached by the pickups

This measurement shows you the real value of the campaign, beyond the send alone. We present concrete results, not a vague promise of visibility.

Digital PR that gets you cited by AI

This is where Sitegrow stands apart. Each media pickup multiplies mentions of your brand on credible sources. And AI engines like ChatGPT, Perplexity and Gemini rely on these mentions to decide who to cite. Good digital PR therefore directly feeds your visibility in AI.

That is why we always connect digital PR to your GEO optimization and our link building and PR pillar. The coverage you earn works on both fronts, Google and AI.

Ready to get people talking about your brand?

Book a strategy call and discover which angle could generate coverage.

Book a strategy call

Why Sitegrow

The market is full of agencies promising the top spot. Here is what sets us apart.

A single point of contact, a senior expert
The person you talk to is the one steering your strategy, from diagnosis to results.
Everything is done in-house
Strategy, copywriting, development and technical fixes are handled by our team, never outsourced.
Truly multilingual
We write and distribute your releases in French, English, Spanish or Italian, depending on your markets.
Transparent, and focused on your results
You know what is done, why, and what it brings in. Our reports are made to be understood.

FAQ

Frequently asked questions

What are online press relations and what does Sitegrow do?

Online press relations distribute your announcements to media and press wires to generate coverage, mentions and links. Sitegrow finds the media angle, writes a release that meets wire requirements, distributes it and measures pickups. The goal is more visibility and authority, on Google and in AI answers.

Does a press release really help SEO?

Indirectly, yes. A well-picked-up release generates brand mentions and sometimes links from credible sites, which strengthens your authority. The effect does not come from the release alone, but from the pickups and coverage it triggers. That is why angle and distribution matter just as much.

Do you guarantee media pickups?

No one can guarantee that a specific outlet will pick you up, and we stay honest about that. What we control is the quality of the angle, the compliance of the release and distribution on the right wires, which maximizes your chances of pickup. We then measure the real results.

Do online press relations help in AI answers?

Yes. Each media pickup multiplies mentions of your brand on credible sources, strengthening the trust of AI engines. Solid coverage increases your chances of being cited by ChatGPT, Perplexity or Gemini.

Ready to win rather than just survive?

Choosing the right agency means helping your announcement get people talking about you rather than going unnoticed. Sitegrow finds the relevant angle, distributes and measures, for Google and AI. It starts with a call.