Case study / Podcast, media and entertainment
Sexe Oral,a cult podcastfinally at home.
Lysandre Nadeau and Joanie Grenier’s podcast had close to 300 episodes spread across Crave, YouTube, Spotify and Apple Podcasts, with no website of its own. We built sxoral.com, optimized its visibility on Google and in AI answers, and set up its official Shopify store.
- Client
- Sexe Oral, by Lysandre Nadeau and Joanie Grenier (Matière Média)
- Industry
- Podcast, media and entertainment
- Deliverables
- sxoral.com and boutique.sxoral.com
- Technology
- Astro and Shopify
292
episodes brought together and indexable on a single website
4
platforms linked from every episode: YouTube, Spotify, Apple Podcasts and Crave
4
collections in the Shopify store: clothing, toys and accessories, board games and tickets
Every hour
new episodes are added to the website automatically
The challenge
A popular podcast with no home of its own
Since 2021, Lysandre and Joanie have released an episode every week. Sexe Oral was named podcast of the year at the 2023 Gala Influence Création and regularly ranks among the most listened-to podcasts on Spotify in Canada.
But its episodes lived on four different platforms, none of them owned by the brand. Finding an older episode was hard, ranking on Google was out of reach, and there was no place to welcome advertisers or sell merchandise.
The brief: give the podcast a website that looks like it, brings everything together, ranks well on Google and in AI answers, and opens the door to online sales.
Website design
A website with the podcast’s personality
We built on the neon look of the official cover art to create a dark, pink and bold website that works as well on a phone as on a desktop.
- An Episodes page bringing together all 292 episodes, with search, sorting and pagination.
- Every episode linked to YouTube, Spotify, Apple Podcasts and Crave, so listeners can tune in wherever they like.
- An About page with portraits and social links for both hosts.
- A Become a partner page, with a form for advertisers.
- A newsletter with double opt-in, available on every page.
SEO and GEO optimization
Built for Google and AI from day one
Search was not bolted on at the end. Every page was designed to be understood by Google, ChatGPT, Claude and Perplexity.
- Optimized titles and descriptions for every page.
- Schema.org structured data: PodcastSeries, PodcastEpisode, Person, FAQPage and breadcrumbs.
- llms.txt, llms-full.txt and agents.md files, so AI assistants describe the podcast accurately.
- XML sitemap, RSS feed and a verified Search Console property from launch day.
- Automatic sync with the platforms: every new episode reaches the website within the hour.
- Analytics compliant with Quebec’s Law 25: GA4 and Clarity load only after consent.
Shopify store
An official store ready to sell
To sell clothing, toys, board games and live show tickets, we set up a Shopify store in the podcast’s colours, on boutique.sxoral.com.
- A theme customized in the podcast’s colours: palette, neon logo, homepage, header and footer.
- Four collections: Clothing, Toys and accessories, Board games and Tickets.
- First products online: the Sexe Oral sweatshirts in pink and charcoal.
- A fully French-language store, with discreet shipping across Canada.
Designed for phones first
Most podcast fans listen on their phones. The website and the store were designed for them first.
Your project could be next.
Website, SEO, GEO or online store: let’s talk about what you want to build.