Case study / Flooring retailer in Quebec
Emard couvre-plancher sells hardwood, engineered wood, vinyl, linoleum and carpet flooring, including online at emardcp.com. Product pages, collection pages, menu, blog, backlinks and GEO: by working on the whole website, its clicks from Google jumped by 85%.
+85%
clicks from Google, year over year
23 → 3
average position in Google
50K+
visits from Google over 12 months
20 → 35
Ahrefs Domain Rating
The challenge
At the start, the website had little visibility on Google. Its average position put it on the third page of results, where almost nobody clicks.
The goal: get found by people looking for flooring or asking questions about their project, long before they search for a store name.
Website optimization
We reworked the pages that sell: the ones buyers see when they search for a type of flooring.
SEO strategy, copywriting and blog
We chose the topics and keywords to target, then wrote practical guides for people planning a flooring project.
Backlinks and GEO
For Google and AI assistants to trust a website, other websites have to talk about it, and its content has to be easy to cite.
Many buyers compare flooring on their phone. Collections, products and guides are as easy to browse there as on a desktop.
Year over year.
| Metric | Growth |
|---|---|
| Clicks from Google | +85% |
| September clicks | +42% |
Website, SEO, GEO or online store: let’s talk about what you want to build.
